MUMBAI, India - In a bid to give Indian women extra control over how they choose a match, Tinder has introduced a new feature called 'My Move.'
The feature, which allows women to choose in their settings, will ensure that only they can start a conversation with a male match.
The move will work only after both of them have approved each other with Tinder’s swiping function.
The new opt-in setting was launched by Tinder on Tuesday and the company said that it allows women the chose to exclusively send the first message to their matches.
Tinder stressed that normally the app allows both parties who have swiped yes on the other's photograph the right to text each other - the new option is available only in India.
The company said that it has been testing the function for a while in India and will go ahead with a full rollout across the world if the option proves successful in India.
According to the company, India has become Tinder's largest market in Asia - with experts pointing out that this is because an emerging class of young Indian in the country's cosmopolitan cities like Bengaluru and Mumbai have been using the app.
Tinder claims that India is also its "chattiest" users globally since the use of the in-app messaging feature is used by Indian users more than Tinder users in any other country globally.
Taru Kapoor, General Manager for Tinder owner Match Group in India said in a statement that the company's new function had been pioneered in India because of Tinder’s need to attract more women to the app.
Kapoor pointed out that the feature is aimed at making Indian women feel more comfortable and secure.
She explained, “We’re a platform based on mutual respect, consent, and choice. (Users) can shape their own destiny, connect with people they feel comfortable with and at all points of time, feel in control. Our users have the autonomy, especially women have the autonomy, on how to be engaged, to be empowered, to control their experience.”